Why apple devices are always best seller in the market?

Founded in 1976 in California, America, Apple is a world-renowned American technology company. Producing a wide variety of devices, Apple is considered one of the best among the big tech companies: Google, Amazon, and Facebook. This company produces both hardware and software products. Hardware devices from Apple include the iPad, the Apple TV digital media player, the iPod, Apple Watch, the HomePod smart speaker, the Mac personal computer, and the Airpods wireless earbuds. Products such as iOS, macOS, watchOS, the iTunes media player, tvOS, the Shazam acoustic fingerprint utility, among others, are examples of Apple software products. 

By reinventing the MP3 player as, following by the iPhone, the brand has become a leading consumer electronics company in the industry. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple. The period from 1991 to 1997 is known to be an era of decline, confusion, and restructuring for Apple. The manufacturer invested enormous resources in the problem-plagued Newton division that was caused by John Sculley’s unrealistic market forecasts.  

By 2007, Apple already returned to its profitable status. Now it is one of the world’s most valuable companies. For the 2018 fiscal year, it was estimated that Apple earned over $265 billion. Why is Apple the best seller of both hardware and software products? Here are a few unique features about Apple!

Usability

One of the unique features of Apple devices is its usability. You don’t have to struggle for a long time before you can operate iPhones or iMac. The icons are accurate and easy to understand. The adornments, on the other hand, are appropriate and unique. Without seeing the screen, Apple devices let you write error-free email and text. Since it is easy to operate, many users prefer to opt-in for Apple products than others from their competitors. 

Quality

Apple’s high-quality makes it one of the leading consumer electronics in the industry. Even though it has been in existence for over forty years, Apple is known to have manufactured a plethora of devices which have won the heart of many users. Apple is one of the best companies that produce mobile phones with high-resolution cameras. For instance, iPhone 8 Plus was one of the first phones that has large dual rear camera sensors with a higher-resolution display. And now iPhone 11 has the highest-quality video in a smartphone compared to other manufacturers on the market today. It also has a battery that works for an extended period. 

Design

macOS and iOS are produced on a UNIX foundation. This process makes them robust and at the same time, products from Apple are perfect for any office environment, reliable and secured. Most of the Apple devices are manufactured with fingerprint to unlock your device or face ID. This prevents unauthorized users from accessing your device. Likewise, Apple’s software products are updated from time-to-time. 

Compatibility and Portability

Apple’s product is built to correctly work with other devices. Besides, the devices support the most popular wireless networks and VPN. Whenever a user switches from using another device to Apple, the data are easily moved with built-in migration from Android or Windows.

Durability

Before Apple’s products are put out for sales, they undergo tests using methods that are widely known in the world in a reliable testing lab. This action assures you that the device you are buying would last you for years. To protect its devices and products from harmful viruses, Apple regularly updates software. All these features made Apple devices a better choice among its competitors. 

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